Hady Beydoun’s practice investigates contemporary systems of belief, consumption, and identity through material transformation and symbolic reduction. Working across sculpture, painting, design, and digital media, he appropriates familiar forms and cultural references, repositioning them as instruments of psychological and social inquiry.

Central to Beydoun’s work is the reconfiguration of consumer objects and archetypal figures. Removed from their original function, these forms expose the structures of desire, control, and conditioning embedded in everyday life. Material excess is stripped back to reveal its ideological and spiritual implications.

Beydoun’s figures and surfaces are deliberately destabilized, exaggerated, fragmented, or confrontational. Rather than offering narrative or resolution, the works operate as reflective devices, confronting the viewer with states of addiction, disillusionment, sensuality, and absurdity that define the contemporary human condition.

Across all media, Beydoun’s work resists decoration and comfort. It functions as a sustained examination of how collective systems shape individual consciousness, inviting viewers to confront the psychological mechanisms underlying modern existence.